Go on, tell us why you love SwapBots: Accessibility. It’s certainly one of the biggest, if not the biggest, reason I love this product. Emerging technologies, like the recent advancements within AR, should be accessible to the masses. I believe that all people, especially all children, no matter their circumstance, should be able to experience […]

Q) What is your position in the SwapBots team? My work involves marketing, communication and business development – so it’s all about introducing SwapBots to the world and explaining why it’s so cool. Q) Is it challenging getting people to understand such a new concept in toys? It is and it isn’t really. SwapBots is […]

Emily Cheung, our 3D artist discusses her role in creating SwapBots characters in 3D and the challenges faced with making 3D animation that works with SwapBots toys. Q) What is your position on the SwapBots team? What are your responsibilities? I am the 3D artist in charge of anything three dimensional in the game which […]

Tom Southworth, our Unity and Vuforia Developer discusses his role in bringing SwapBots characters to life and the challenges faced developing an augmented reality app. We wanted to show you the people behind the scenes who are hard at work preparing SwapBots for release. What games engine is used to create SwapBots and why? We […]

We sent SwapBots co-founder John to toy manufacturer Creata’s Shenzen factory to see the Bots being made – here’s why this was such an essential trip to make. The thing that stuck in my head after we opened a coffee shop a few years ago was that many of the farmers had never tried their […]

Some might say Octo is one of the most distinguished SwapBots. Where did the inspiration come from to design the character? I think originally our Co-Founder Andy did a sketch for an Octopus, which was later worked on by Emily (3D Artist) but ultimately I took their starting points and let the character almost decide […]

Kabuto is a very cultured SwapBot, where did you find the inspiration to create him? For as long as I can recall i’ve always found the orient an unquenchable source of inspiration; from the pop culture favourites of martial arts, anime and character culture to the traditional crafts such as Ukiyo-e prints and the mindfulness […]

  Behind the mystery man, that is Griff.. For starters, where did the idea for Griff come from? It all started from an initial sketching session between Mike, Andy and myself with pencils and coloured pens on a big roll of paper. After a lot of random designs to get the creative juices flowing, we […]

SwapBots brings me back to when life was fun and carefree. Endless hours of excitement and adventures with my toys, something which, for some reason, we stop doing at a certain point in our lives. I can’t help but feel that this is a great shame, losing those moments of escape, forgetting to tap into […]

Dear SwapBots fans, today we were featured in Business Cloud. North West-based Annie O’Toole has left online tech marketplace JUXDIT to join toys-to-life start-up SwapBots and the design agency behind it.